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BRAND PLANNING

At Kitchen, everyone is a bit crazy, but that’s what they say about all geniuses. This agency in Madrid doesn’t deal with big clients, but rather with big goals for their kitchen-related partners.

I worked here dealing with branding strategies for companies like NH, Bankinter, Cortefield, Barceló, Coors, and Sunny Delight. The good thing about working in an agency is that you never know exactly what clients, brands, or products you will be working with. This requires almost instant agility and creativity stemming from study and knowledge.

It is difficult but also gratifying to learn about different industries and people as well as plan events and create market studies, communication strategies, and advertising campaigns.